Tare Lab · R6 · Editorial voice ← Index

Same fonts. Same green. Different voice.

The fonts and palette aren't the problem — they're already Tare. The fix is the editorial voice the body speaks in: where the eye lands first, what scale signals importance, what gets a footnote vs. a callout, what sits in the margin, what gets stamped. Eight distinct moves below, all in Fraunces/DM Mono/Georgia, all on cream + green + rust, all loading the real Style D mushroom icon. Pick the one whose voice sounds like Tare's.

01

Bin Number Hero

Massive watermark bin number · refill-store identity baked into chrome

12
Bin No. XII

Mushroom Tincture

Turkey Tail, Reishi, Chaga, Lion's Mane

Most mushroom supplements aren't really mushroom. The four in this dropper are. Fruiting bodies, grown on a farm in Dover, Tennessee.
Extracted three ways
Alcohol+Water+Heat
Turkey TailImmune backup. Feeds the good gut bacteria.
ReishiTakes the edge off the day. Helps you wind down.
ChagaSteady, slow energy. Antioxidants without caffeine.
Lion's ManeSharper focus, clearer thinking, better recall.
How to use

A full dropper in coffee, tea, smoothie, or water. Take it straight if you'd rather.

Grown organically in Dover, TN · Fruiting body · 30% ABV
02

Pull-Quote Lede

The claim is the largest type · data tucks beneath

Bin XII · Mushroom Tincture

Most mushroom
supplements aren't
really mushroom.The four in this
dropper are.

Fruiting bodies, grown on a farm in Dover, Tennessee. Extracted three ways.

Turkey Tail · Reishi · Chaga · Lion's Mane

Four mushrooms, one dropper

EXTRACTED  Alcohol  +  Water  +  Heat
i.Turkey TailImmune backup. Feeds gut bacteria.
ii.ReishiTakes the edge off. Wind down.
iii.ChagaSlow energy. No caffeine.
iv.Lion's ManeFocus, recall, clearer thinking.
Dropper in coffee, tea, water — or straight.Dover, TN · 30% ABV
03

Asymmetric Spread

Left catalog-card · right essay column · plate-style identity

Plate · XII
Trametes versicolor, Ganoderma lucidum, Inonotus obliquus, Hericium erinaceus
Dover, TN · Fruiting body · 30% ABV

Mushroom Tincture

Turkey Tail, Reishi, Chaga, Lion's Mane

Most mushroom supplements aren't really mushroom. The four in this dropper are.
ExtractedAlcohol+Water+Heat
i.
Turkey TailImmune backup. Feeds gut bacteria.
ii.
ReishiTakes the edge off. Wind down.
iii.
ChagaSlow energy. Antioxidants, no caffeine.
iv.
Lion's ManeFocus, recall, clearer thinking.
How to use

A full dropper in coffee, tea, smoothie, or water.

04

Tare Almanac Masthead

Every sign is a numbered issue · builds a system across the store

The Tare · Almanac
Vol. IIINo. XIIMMXXVI
Article XII · On Mushrooms

Mushroom Tincture

Turkey Tail, Reishi, Chaga, Lion's Mane

By the orchard · Dover, TN · 30% ABV · Fruiting body

Most mushroom supplements aren't really mushroom. The four in this dropper are. Fruiting bodies, grown on a farm in Dover, Tennessee, extracted three ways — alcohol, water, heat.

Turkey TailImmune backup. Feeds gut bacteria.
ReishiTakes the edge off. Wind down.
ChagaSlow energy, no caffeine.
Lion's ManeFocus, recall, clarity.
A full dropper in coffee, tea, water — or straight.Continues at Bin XII
05

Footnote Apparatus

Academic prose + numbered footnotes · transparent + considered

Bin XII · Specimens2026 / V

Mushroom Tincture

Turkey Tail, Reishi, Chaga, Lion's Mane

We carry a four-mushroom tincture made from real fruiting bodies¹, grown organically in Dover, Tennessee², extracted three ways³. Most mushroom supplements aren't really mushroom. This one is. A full dropper goes in coffee, tea, water, or straight⁴.

Notes
¹Fruiting body — not mycelium. Means the actual mushroom, not what it grew on.
²Dover, TN — a farm we know. About 45 minutes northwest.
³Three ways — alcohol, water, and heat. Different compounds come out of each.
⁴Four specimens — Turkey Tail (immune); Reishi (calm); Chaga (steady energy); Lion's Mane (focus).
30% ABVBin XII
06

Marginalia

Mitchell's voice in the margin · intimate, hand-annotated feel

The ClaimThe part we actually mean.
HowThree solvents, not one.
The FourDifferent jobs, one dropper.
To TakeHowever you'd like.

Mushroom Tincture

Turkey Tail, Reishi, Chaga, Lion's Mane

Most mushroom supplements aren't really mushroom. The four in this dropper are. Fruiting bodies, grown in Dover, TN.
Turkey TailImmune backup.
ReishiWind down.
ChagaSlow energy.
Lion's ManeFocus + recall.
How to use

A full dropper in coffee, tea, smoothie, or water. Or straight.

Bin XIIDover, TN · 30% ABV
07

Roman Numeral Stack

Huge Fraunces italic numerals organize the grid · signature scale

Mushroom Tincture

Turkey Tail, Reishi, Chaga, Lion's Mane

Most mushroom supplements aren't really mushroom. The four in this dropper are. Fruiting bodies, Dover, TN.
Extracted three ways:  ALCOHOL · WATER · HEAT
i
Turkey TailImmune backup. Feeds the good gut bacteria.
ii
ReishiTakes the edge off the day. Helps you wind down.
iii
ChagaSteady, slow energy. Antioxidants without caffeine.
iv
Lion's ManeSharper focus, clearer thinking, better recall.
A full dropper · coffee, tea, water, or straightBin XII · 30% ABV
08

Diagonal Stamp

Tilted authority stamp + locale mark · signature grid-break

Mushroom Tincture

Turkey Tail, Reishi, Chaga, Lion's Mane

Most mushroom supplements aren't really mushroom. The four in this dropper are. Fruiting bodies, grown on a farm in Dover, Tennessee.
Extracted three waysAlcohol+Water+Heat
Turkey TailImmune backup. Feeds gut bacteria.
ReishiTakes the edge off. Wind down.
ChagaSteady energy. No caffeine.
Lion's ManeFocus, recall, clarity.
How to use

A full dropper in coffee, tea, smoothie, or water. Or straight.

Bin XIIDover, TN · 30% ABV
Grown in
Dover, TNfruiting body
est. MMXXIV