Tare Lab · R8 · Reinvented IA ← Index

Same nine facts. Fifty signs.

Hard reset on the information architecture. Stop with the head/lede/grid/use/foot template. Take the same nine facts about the mushroom tincture and actually rebuild the sign fifty different ways — as a letter, a comic strip, a topo map, a constellation, a wanted poster, a periodic table, a recipe card, an album back cover, a sheet of stamps, a poem. The artifact changes; the data stays.

A · Narrative · 1–10

Signs that talk

Letter, news article, journal entry, comic, diary, telegram, encyclopedia entry, magazine feature, press release, letter to the editor.

B · Diagrammatic · 11–20

Signs that map

Topo map, constellation, periodic table, compass rose, family tree, clock face, watercolor plate, mood spectrum, blueprint, subway map.

C · Structured · 21–30

Signs as schema

Recipe, menu, scientific abstract, sports card, trading card back, tasting notes, patent claims, Q&A, choose-your-own, dichotomous key.

D · Object · 31–40

Signs as artifact

Wanted poster, concert poster, trading card front, stamp set, album back, sheet music, library catalog card, telegram form, hotel key tag, postcard.

E · Typographic · 41–50

Signs where type is the form

Single-word giant, inverted pyramid, numbered manifesto, verse, question-only, magnified statistic, gradient hierarchy, centered axis, diagonal flow, ticker.